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Saying who you are, what you do and why you do it best is hard in 1,000 words – but try it in seven. That is the optimum length of an advertising headline, the essence of what copywriter CHRISTOPHER INGE does for a living. A former journalist and creative director, with 11 national and international awards, Christopher specialises in building small and medium-size brands with communications that set them apart in a crowded marketplace. To do so, he integrates advertising and public relations because there is no difference in their mission: to make every word count towards a sale.

Chris
is a partner of Churton-Inge Associates.

 

Artavia
Essential Marketing
IHJ
Bloor Homes
Central Office of
Information
The Garrack Hotel
The Headland Hotel, Newquay
Marshfield Bakery
Mill on the Brue
Old Coastguard Hotel, Mousehole
Philip Hawkes International Real Estate
The Somerset Meat Company
Trelowarren Estate

 

 

 

 

 

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